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Weekend Read: The Rebel’s Guide to Email Marketing
This weekend’s exclusive book excerpt comes from The Rebel’s Guide to Email Marketing, a no-nonsense, take-no prisoners plan for earning positive return on your email marketing, by DJ Waldow and Jason...
View ArticleState of Marketing: A Vocus Video Series
Over the course of a few months, Vocus interviewed more than two dozen experts and influencers to produce The State of Marketing, a thought leadership series of nine short videos. This page is home to...
View ArticleState of Marketing Video Series: The Social Context
Most brands continue to struggle with social media. In large part it’s because they approach social media as a new advertising channel for messages. In today’s reality, everyone has a voice, and brand...
View ArticleThe Future of Marketing [VIDEO]
The future of marketing scares many companies and brands, and with good reason. Media trends shifted so quickly over the past decade that business are still playing catch up. Now with social adoption...
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2014 Marketing Trends: Automation Gets Personal
A series on 2014 marketing trends by Howard Greenstein. For the full story, download our free Marketing in 2014 Guide. Marketing automation lets marketing departments automate specific, repetitive...
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Four Experts Predict the Future of Email Marketing
Email isn’t a shiny new tool, but it’s still a cornerstone of marketing, producing $40 for every $1 invested. Recently, it’s proven a versatile channel, adapting to the evolving marketing world and...
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